On Paying a Fair Price
A reader recently sent me an email about Procter & Gamble (PG); that email prompted this post.
You’ll often here people say it’s okay to pay a fair price for a great business. Don’t listen to them. An investor never pays a fair price for anything. There is nothing fair about investing. Remember, there are two sides to every trade. A good investor makes his living by ripping other people off.
That is, after all, what Ben Graham's Mr. Market metaphor is really all about – a sane man taking advantage of a lunatic. Despite the media’s coverage of the markets, we investors are not all in the same boat together. Investing is a zero – sum game. If you want to match the market, buy an index fund. If you want to beat it, you need to forget about fair prices.
All investments are ultimately cash to cash operations. Owning a great business has no value in and of itself. So, paying a fair price for a great business means you’re giving up as much as you’re getting. There’s no logic in that.
An investor may be wise to buy a great business at a higher price – to – earnings multiple than he is willing to pay for most businesses. But, that isn’t the same thing as paying a fair price. If your intrinsic value analysis shows a stock is currently trading at or above its true value, don’t buy it. It’s really that simple.
Performing an intrinsic value analysis is nothing like slapping a P/E multiple on a stock. A great business may justifiably command a higher price – to – earnings ratio, because of its growth factor. Let me reprint here what I had written in the Value Investing Encyclopedia about a company's growth factor, because I’m sure many of you haven’t seen it.
A business’ growth factor consists of two parts: the return on capital and the amount of unrealized growth within the franchise. The former governs profitability; the later governs growth.
Only a company that earns an extraordinary return on capital and can deploy additional capital within the franchise can be said to have a truly profitable growth factor. If a business’ return on capital is less than or equal to the average return on capital in the economy, then it does not have a positive growth factor regardless of its earnings growth rate. A company with a very high return on capital and no room left to deploy capital within the franchise will likewise not have a positive growth factor.
I hope to address the issue of just how valuable growth can be in my next post. I’ve only hinted at this before. For instance, I wrote that at a price of just over twenty times earnings, PetMed Express (PETS) was clearly a bargain. My intrinsic value analysis showed it was very cheap. Still, I didn’t buy it. That was a dumb mistake caused by relying on the crutch of conventional valuation metrics.
I hope to better explain my reasoning in the next post. For now, I just want to make clear that whenever I discuss the value of a franchise, I do not mean to suggest that wide moat companies should be purchased at a fair price. You must never pay a fair price for any business.
I will let Mr. Buffett present my case. As usual, I am quoting from Warren’s best letter, the 1992 letter to shareholders:
“What is ‘investing’ if it is not the act of seeking value at least sufficient to justify the amount paid? Consciously paying more for a stock than its calculated value - in the hope that it can soon be sold for a still-higher price - should be labeled speculation (which is neither illegal, immoral nor - in our view - financially fattening).”
“The investment shown by the discounted-flows-of-cash calculation to be the cheapest is the one that the investor should purchase - irrespective of whether the business grows or doesn't, displays volatility or smoothness in its earnings, or carries a high price or low in relation to its current earnings and book value.”
“If we calculate the value of a common stock to be only slightly higher than its price, we're not interested in buying. We believe this margin-of-safety principle, so strongly emphasized by Ben Graham, to be the cornerstone of investment success.”
Never pay a fair price for any business. Sometimes, it makes sense to buy a stock with a P/E over 20. It’s rare, but it happens. Sometimes, it makes sense to buy a stock with a price – to – book ratio of seven or eight. It’s rare, but it happens. Sometimes, it even makes sense to buy a stock with no earnings at all.
But, it never makes sense to pay more than you think a business is worth. Whenever you pay a price equal to or greater than your estimate of the intrinsic value of the business, you are speculating – regardless of the quality of the business in which you are buying shares.
Comments
Buffett's statement sounds too simple...not to be concerned about economic moat, debt load, business risk, management quality etc just by the best bargin? Lin TV (TVL) is now priced at almost 65% of Morningstar Fair Value Estimate. Perhaps I am digging too deep on companies before buying.
Buffet: “The investment shown by the discounted-flows-of-cash calculation to be the cheapest is the one that the investor should purchase - irrespective of whether the business grows or doesn't, displays volatility or smoothness in its earnings, or carries a high price or low in relation to its current earnings and book value.”
Posted by: dkc | February 19, 2006 09:56 AM
I know Morningstar claims to use a discounted future cash flows calculation to come up with its fair value estimates, but mine rarely agree with theirs. I do find that over large numbers of stocks, I tend to agree with their star ratings more than I agree with Wall Street analysts’ buy/sell recommendations. However, I simply don’t understand some of Morningstar’s fair value estimates.
For TVL they can’t be using a discounted future cash flow estimate.
Now, sometimes it does make sense to value a company based on the value that could be realized by selling its assets. Bill of No DooDahs brought Rex Stores (RSC) to the attention of this blog’s readers. A big part of the value of RSC is in the real estate.
Evaluating it on free cash flow alone would be a mistake. However, I don’t know enough about TVL to value it on the basis of what its assets are worth to another buyer. I can tell you that if Morningstar’s estimate is based on a free cash flow calculation, it’s not like any DCF calculation I’ve ever seen.
Another example where Morningstar’s fair value estimate looks questionable is Overstock.com (OSTK). I can see how some people could disagree with me about the business. That’s fine. We can argue that point. Reasonable people can disagree on Overstock’s prospects. But, I don’t think Morningstar’s fair value estimate makes any sense. How can the business be viable and only be worth some 20% or so more than where it’s trading now. If you look at the numbers, that valuation doesn’t make any sense. Are they saying it’s probably worth a lot more, but that it’s also real risky? I don’t know. They’re supposed to account for the risk by setting a much lower “consider buying” price.
For Overstock, I can understand a $0 fair value estimate and a $75 fair value estimate, but a $30 fair value estimate doesn’t make any sense to me. If you’re assuming there’s a real bankruptcy risk, tell us not to touch the stock, don’t just cut the real DCF estimate in half (or use an absurd discount rate or whatever they might be doing).
So, while I love Morningstar’s site, I’m a little skeptical of its valuation techniques. I’m just not sure they are using genuine DCF calculations.
As for what Buffett wrote, I think a lot of people misunderstand this. I believe the discounted cash flows estimate is cumulative. All qualitative and quantitative considerations are taken into account in forming the assumptions. Risk is considered at every level. Conservative estimates are used. Like I said, an intrinsic value analysis is very different from just slapping a P/E (or P/S, P/B, or EBITDA) multiple on a stock. Sometimes you’re going to end up with a very wide band. Other times, you simply won’t be able to perform the calculation.
I agree with Buffett that you need to perform the analysis, and that the value you calculate for the stock is the value you have to stick with. You simply can not pay more than the calculated value, because that is simply speculating.
A business is worth something to its owners independent of the market price. If, tomorrow, the stock market vanishes, Procter & Gamble is still worth something as is every other publicly traded company. The whole pie has a value, not just each slice.
If you don’t rely entirely on a DCF calculation, what do you have to go on? How can you settle on a value for the business apart from what it might be worth to other market participants (either now or in the future)? Some people use private transaction values, but that just casts a wider net. You are still depending on other people’s judgment, aren’t you?
I don’t know. Maybe I’m wrong. I just don’t see any other truly independent valuation method that allows you to compare all possible investment options by measuring them against a single yardstick.
Posted by: Geoff Gannon | February 19, 2006 04:54 PM
While I don't disagree with your post, I think that it is TOO far on one side. O'Niel would remind us that the P/E is really a useless metric in the first place. It is really nothing more than a sentiment indicator. Some would simply toss O'Niel out, however, and call him a momentum trader. They would be too rigid in their stance, since "Cigar Butt" investing is arguably a form of trading too. That's like the pot calling the kettle black.
P/S and P/B are similar - they are "sentiment" indicators more than they are anything else.
My favorite quote is "There are a million ways to make money in the markets. The irony is that they are all very difficult." (Schwager) I agree with Jack and this is why I believe your post is too one-sided.
Some investors do very, very well by paying fair prices for businesses because they understand that the markets can still reward them. However, a buy-and-hold-til-I-die investor cannot do this. The reality is nobody knows the future and what the value of a business can be. If you do, you probably should go to jail. :-)
As for your valuation measure, DCF is the status quo, but EVA and APV - although similar aren't considered "DCF" as in the classic definition. APV is really just a bunch of more complicated DCF's, but EVA is a different method of valuing a company and it is a popular one.
Posted by: MarketWizWannabe | February 19, 2006 05:53 PM
I have to disagree with the idea that price - to - earnings, price - to - sales, and price - to - book ratios are sentiment indicators more than anything.
I think each metric has important uses. The price - to - sales ratio is very useful in valuing companies. My analysis of Overstock was largely based on the existence of a very low price - to - sales ratio for a company that was growing sales so rapidly.
The price - to - sales ratio lets you analyze a business based on an estimate of the future free cash flow margin. It can be used to value unprofitable businesses as well as profitable businesses; as long as you believe you can estimate a free cash flow margin.
While I concede that it’s possible for people to make money using other approaches, the primary use of the P/E, P/S, and P/B ratios is fundamental analysis. After all, if a business' value is not determined by its earnings, sales, and assets, what is its value determined by?
Of course, the P/E, P/S, and P/B ratio aren't the best way to measure these things. Qualitative assessments need to be made. Debt levels and taxes need to be considered. So, these aren't perfect measures by any means. But, they do get at the heart of the issue. What is this business worth?
Others may be able to make money by asking different questions. I can't. I can only do my best to answer one simple question: What is this business worth?
I wouldn't know how to tackle any of the other questions an investor might want to know the answer to. I don't know how to analyze markets; I know how to analyze businesses.
Without a DCF, I might be able to list the pros and cons of buying a particular stock, but how would I weigh these against each other?
They need to be converted into a common currency: cash flows. Without first performing that conversion, how can you evaluate the Babel of data before you?
Posted by: Geoff Gannon | February 19, 2006 06:24 PM
At one point, I considered that PS and PB were pure sentiment measures, because the revenue and book values were static and did nothing to indicate the health of the company - and I even posted that. Looking back, I would have to lump PS and PB with PE as "fundatechnical" in that at least you have to look at the balance sheet or income statement, i.e. they're not pure sentiment numbers. But they are more about sentiment than they are about the company, however. Probably 75% sentiment for PE and 90% sentiment for PB and PS, as these vary by industry as to what the norm is.
Of interest may be the function of price. Every transaction where money is exchanged creates a price, but price is agreed upon, but VALUE IS NOT AGREED UPON. I buy the mcburger because I value it more than I value the $3 it costs me, and they sell it because they have plenty of mcburgers and would rather have the $3, thank you very much. Similarly, every stock transaction is the nexus of a DISAGREEMENT about value.
IMO the pure value guys are so rational in their approach, that they lose sight of the irrationality of others. To wit: "After all, if a business' value is not determined by its earnings, sales, and assets, what is its value determined by?"
Hey, I can't talk about how my specialty chemical company investment made 110% since the end of April 2005 at a party, but it would be easy to hype BCRX or GOOG at a party, or talk about the excitement of a biochem research or alternative energy company at the barber shop. No one would have wanted to hear NEU as a "hot tip." So the retail investor (at least some of them) have very irrational motives for buying what they buy.
Reading a little "One Up On Wall Street" will clue you in on what mutual fund managers value. Hint: it's different than an objective measure of fundamental analysis.
Even paying a discount to the "intrinsic value" is a speculation. You are speculating that "Mr. Market" will someday see that company as being worth what you think it is. It is all "speculation" you are just using a certain structure and method, that is all, but you are still speculating per se.
"You are still depending on other people’s judgment, aren’t you?" And so is the value investor. You're looking for a mismatch between your rational approach and the "other people's judgment" price, therefore you are dependent upon their judgement to some degree. Don't you think so?
"Cigar Butt" investing is a form of trading, it's a mean reverting sentiment trade. If you were to trade stocks that were short-term oversold, but limit your purchases to those that were debt-free and had a history of profits, that would be identical to "cigar butting" in every respect except timeframe.
Posted by: nodoodahs | February 20, 2006 10:51 AM
Bill - I agree with what you've written.
Geoff - Thank you for explaining to me what I have not yet been able to put in words. I guess I DO study markets first, and companies second. I am in school to find the right balance.
As usual, I'm probably learning MORE via my daily blog interactions than I am in class :-)
Posted by: MarketWizWannabe | February 20, 2006 11:25 AM